What matters most to #truckdriver retention?
According to Zachary Williams and colleagues’ 2011 study of American drivers, generally speaking it’s pay, followed by personal safety, and time at home. But different demographic profiles show different priorities when deciding whether or not to leave a carrier. General top 5 shown below as part of this ongoing #truckertuesday series.
Reference: “Understanding truck driver needs-based segments: Creating a Strategy for Retention” by Zachary Williams, Michael Garver and G. Steven Taylor, Journal of Business Logistics 32(2).
